- Advertisers are increasingly utilizing generative AI in their campaigns.
- Gen AI is being used to create images, visuals, and copy for ads.
- Business Insider took a look at the creative agencies using AI in their consumer-facing work.
Advertisers have gone all-in on generative AI.
One of the most popular applications of gen AI is the ability to create images, visuals, and copy that appear on ads seen by millions of consumers.
And while many ad agencies may fear gen AI’s ability to replicate some of the work they do, other creatives are leaning into tools like Midjourney and ChatGPT to improve the efficiency of the production process and to create highly personalized pieces of content.
Business Insider delved into the creative agencies making big consumer-facing work that has harnessed gen AI.
From using gen AI to replace photo shoots, write copy, or help brands with their bigger business goals, here are 12 examples of AI marketing in the wild.